New Session Announcement: Why the Changing Nature of Commerce is Creating a Greater Need for Embedded Fintech

​We live in an omnichannel world, one defined by consumers demanding convenience, flexibility, and accuracy in their shopping experiences. The technology used to power commerce has had to become more integrated to connect the customer experience across channels, platforms, and back-end systems.

The connectedness of fintech is happening all around us. Whether it’s an e-commerce platform offering native payment processing solutions or a payment provider offering shipping services, the fintech model has become more streamlined to power positive purchasing experiences and merchant profitability as well as increase margins for technology providers. This session will look at how shifts in consumer behaviors and commerce patterns are created new pressures for fintech providers to own more of the customer experience, examples of fintech companies embedded other functions into their experiences, and the role APIs will play in an embedded-first future of fintech.

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