Last year a record 5.4 million small businesses were formed as people sought to take control of their own career paths and become their own boss. That means there were 5.4 million opportunities for fintech providers to help these entrepreneurs when they needed it most - at the very beginning of their business journey. Yet, every single one of them was abandoned by fintech’s in favor of more stable, higher revenue SMBs, continuing the pattern of running from small businesses at their most vulnerable stage because data shows that most new businesses fail.
Early-stage businesses are underserved in a crowded market, and don’t have the same needs or support as larger businesses. These brave new business owners need financial tools to help them grow and become successful, and right now, no fintech solution makes it easy for them. Instead, they are forced to stitch together different fintech products, racking up fees (and headaches) along the way. This session will cover why the fintech industry needs to find viable models that help these early-stage business owners be successful.