Is Plaid Visa's New Style?

While Plaid may not be on the average consumer’s radar, Visa has surely taken notice of the
San Francisco-based start-up. The credit card giant recently announced their acquisition of the
newest unicorn to grace Silicon Valley for a whopping $5.3 billion. The announcement comes
only a year after Plaid’s last private valuation at double the price tag.

Visa’s proactive jump headfirst into Fintech and Plaid’s meteoric rise to $5.3 billion are a
great indication of the upcoming explosion of new opportunities in this industry. In coming
years, our economy could very well turn further to open banking, giving consumers more
freedom to own and exchange their financial data directly as they see fit. Now with Plaid under
its belt, Visa will have its own opportunity to leverage an established global network and
continue fostering the exponential growth that Plaid has already been experiencing. Visa could
very well become the powerhouse that ushers in a new era of consumer finance.

Think simpler transactions for consumers. Think easy investments. Think cryptocurrency—all
from the applications on your phone. As Fintech continues to evolve, the way that consumers
interact with their own finances could very well change the way that they interact with peers
and other businesses.

Fintech is at the beginning of a new technological revolution, and Visa has positioned itself to
be a force to be reckoned with as they use their global influence to capitalize on this
opportunity.

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