Customer First: Finding the Balance Between People and Profit
Presentation Date & Time:
Date: May 18th
Time: 9:40 AM to 10:30 AM
Presenter Information:
Name: Adam Asch and George Schlitz
Organization: Adaptivity
Presentation Description:
Customer centricity has been all the rage for some time. Unfortunately, many companies struggle to introduce it, don’t really understand it, or don’t know what to do with it. In this talk, George & Adam will talk about the realities of customer centricity in large companies, including A) How most (maybe all) companies originally had it, and lost it, B) Misconceptions about what customer centricity is, how to get it, and how to use it effectively for business success, C) Challenges most companies face in “bringing customer centricity back” & what’s needed to overcome them and D) What to do if you feel your company has lost its way with your customers.
Adam Asch Biography
Adam Asch is an innovative business agility strategy and digital transformation leader with 20+ years of consulting experience driving solutions & results. Adam has a history of solving tough, global process problems by applying appropriate agile and lean adaptive frameworks to drive recommendations and then lead a variety of collaborative projects that made those recommendations realities.
His expertise in consumer centric business process transformation, market sensing product & technology modernization and data-driven innovation has enabled his clients to measure the impact of implementing modern business & process functions more effectively and efficiently, reducing cost while increasing value to market. Additionally, Adam has supported his clients by delivering product management leadership, agile operating model design, process optimization, and performance management expertise.
His expertise in consumer centric business process transformation, market sensing product & technology modernization and data-driven innovation has enabled his clients to measure the impact of implementing modern business & process functions more effectively and efficiently, reducing cost while increasing value to market. Additionally, Adam has supported his clients by delivering product management leadership, agile operating model design, process optimization, and performance management expertise.
George Schlitz Biography
George Schlitz has been helping leaders effect change and improvement in large companies for over 20 years. George founded an agile and lean transformation consultancy in 2006, eventually selling it to a larger company, which was ultimately acquired by Accenture – where he was a Managing Director as a Global Lead for Business Agility. In 2021, he left Accenture to form a new company – Adaptivity – with Jeff Leach, in order to bring the experiences, learning, and methods of guiding and nurturing impactful change to leaders of large organizations. George has also held positions leading various aspects of software product development at State Street Corp. and Fidelity Investments. He has an MBA from Bentley College as well as Bachelor’s degrees in Finance & Operations Management and Resource Economics from the University of Massachusetts. George is also a U.S. Army veteran – with experience as an enlisted soldier and as a commissioned officer.
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