BigTech Shaping the Fintech Products of the Future
Presentation Date & Time:
October 22nd, 2021
11:00 AM CST
Presenter Information:
Names: Marla Sofer
Organization: Microsoft
Presentation Description:
The future of our financial institutions depends entirely on how well they embrace, organize, and utilize data, analytics, and personalization. The financial products of the future are built with open architecture, cost-efficient models, best in class security, and customer-centric experiences. They are nimble and continually optimize customer journeys based on ongoing research. In this session, we’ll evaluate why, how, what, where and when technology will shape the financial products of the future. We will address the role that cloud computing has played, the importance of analytics, and what we might expect to see in future iterations of financial products.
October 22nd, 2021
11:00 AM CST
Presenter Information:
Names: Marla Sofer
Organization: Microsoft
Presentation Description:
The future of our financial institutions depends entirely on how well they embrace, organize, and utilize data, analytics, and personalization. The financial products of the future are built with open architecture, cost-efficient models, best in class security, and customer-centric experiences. They are nimble and continually optimize customer journeys based on ongoing research. In this session, we’ll evaluate why, how, what, where and when technology will shape the financial products of the future. We will address the role that cloud computing has played, the importance of analytics, and what we might expect to see in future iterations of financial products.
Marla Sofer Biography
Marla Sofer is part of the Enterprise Commercial CTO team at Microsoft, leading Cloud for Financial Services technical delivery. She has deep experience as a client, vendor, and partner spearheading digital transformation efforts across banking and capital markets, and is passionate about democratizing financial services through scalable technology.
She dove into Fintech in 2015, and has led strategic partnerships and third party oversight functions at Jemstep, Xignite, and Lending Club. Prior to that, she was responsible for institutional relationships with banks, data aggregators, and index licensors at BlackRock and with asset and wealth managers at J.P. Morgan. She is actively involved in diversity and inclusion efforts and has an MBA from Rutgers and BA from the University of Texas at Austin.
She dove into Fintech in 2015, and has led strategic partnerships and third party oversight functions at Jemstep, Xignite, and Lending Club. Prior to that, she was responsible for institutional relationships with banks, data aggregators, and index licensors at BlackRock and with asset and wealth managers at J.P. Morgan. She is actively involved in diversity and inclusion efforts and has an MBA from Rutgers and BA from the University of Texas at Austin.
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