Beyond Payment Acceptance - How APIs Improve the Bottom Line
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Presentation Description
Kevin will demonstrate the importance of APIs and how they enhance the customer/merchant experience. The three most import points discussed during this presentation will be:
1.) The impact of APIs goes beyond the initial payment, as they offer support for what can happen afterwards through post backs/webhooks, reporting, and reconciliation of dispute management (chargebacks).
2.) Most organizations put their focus on how to tee-up payments, but it’s also crucial to have the functionality of APIs to help automate processes and support customer needs.
3.) Having real-time data available from APIs offers a better and more efficient merchant and customer experience across the board.
1.) The impact of APIs goes beyond the initial payment, as they offer support for what can happen afterwards through post backs/webhooks, reporting, and reconciliation of dispute management (chargebacks).
2.) Most organizations put their focus on how to tee-up payments, but it’s also crucial to have the functionality of APIs to help automate processes and support customer needs.
3.) Having real-time data available from APIs offers a better and more efficient merchant and customer experience across the board.
Presentation Preview
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Kevin Shamoun Biography
Kevin Shamoun is the SVP of Product and Innovation for Fortis. He brings extensive operational and technical knowledge of the payment industry including almost 20 years’ experience working with major Independent Service Organizations (ISOs) and financial institutions. Kevin is the founder of Zeamster, a payment gateway company that was acquired by Fortis in 2019. He is currently the Chair of the Technology Committee for the Electronic Transaction Association (ETA).