B2B Embedded Finance:
A New Opportunity for Efficiency & Growth?

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Presentation Description

The demand for embedded finance is on the rise in the business-to-business (B2B) landscape, transforming the way B2B companies buy and sell while creating new opportunities for fintech, corporate buyers, suppliers (especially SMBs), and non-financial institutions. This presentation will examine new factors and trends that are driving the emergence of B2B embedded finance, and delve into the needs fintechs can fulfill for the three sides of the B2B online transaction – suppliers, buyers, and the platforms they use - along with beyond-the-obvious benefits each experience from B2B embedded finance. This presentation will also demonstrate how invoice factoring, a lesser-known funding method, and industry partnerships create a B2B embedded finance strategy that’s a win-win-win-win for all involved (buyers, suppliers, platforms, and fintechs).

The key takeaways from this presentation will be:

• The significant opportunity created by the rise of embedded finance in B2B payments strategies for the stakeholders that use, host, and create them, and the challenges and solutions that have emerged
• The trends driving the rise of B2B embedded finance
• How to meet the needs of the three sides of the B2B online transaction
  

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Amanda Parker Biography

Amanda Parker is Chief Growth Officer at FundThrough, a leading invoice funding platform helping small businesses bridge cash flow gaps. Before heading up partnerships and new product development at FundThrough, she was a serial entrepreneur having successfully sold two venture backed technology companies where she worked and partnered with brands such as Microsoft, 20th Century Fox, Pepsi, and Molson.