Engaging the 98%: How Robo-Advisors Can Bridge the Gap Between Wealth Management Programs and FI Customers
Presentation Date & Time:
September 23rd & 24th, 2021
Name: Marcus Bales
Organization: Access Softek, Inc.
Currently, only about 2% of consumers are engaging with their financial institution’s wealth management program. These programs can often be intimidating and the minimums to get started are often too high for the average customer or member to get involved. For this other 98% traditionally left out of investing, FIs must step up and create opportunities. Where it may not be practical to have a licensed personal banker for everyone, partnering with a fintech can help FIs provide the personal banker experience through automation instead. While many FIs might see fintech investment apps as competitors, partnering with a fintech that helps provide investment solutions directly through existing online and mobile banking offerings can be complementary to existing wealth management programs by helping bridge the gap between these programs and this 98%.
Marcus Bales Biography
Marcus Bales is Access Softek’s Sales Engineer. He is always up to date on the latest products and features that we have to offer. With over half a decade of professional speaking experience, Marcus is sure to make this a fun, educational, and can’t miss event! Marcus earned a degree in Business Administration from Upper Iowa University.